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About Me
I’m an Experience Design Leader with a track record of driving digital innovation and scaling UX teams to create impactful products. I specialize in bridging design, business strategy, and technology to deliver user-centered solutions that drive growth.
Previously, I led experience design at Code and Theory, where I oversaw a 70-person team and worked with Fortune 500 clients to build industry-leading digital experiences. My expertise includes:
UX & Product Strategy
Team Leadership & Growth
Digital Transformation
Business & Stakeholder Alignment
Let’s connect to discuss how I can bring my expertise to your team.
What I’m Looking For
To see products through to market and to learn and grown with them over time through frequent iterations and optimizations
The opportunity to grow people through management or mentorship, providing guidance and creative direction
A team of incredibly talented and authentic people I can count on and who bring unique and genuine perspectives to their work
To create meaningful products and experiences, that create a impact on users and move the needle for businesses
To be able to work with a curious and driven team that pushes the boundaries of how things are done and pushes for thoughtful innovation
FAQs
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I especially enjoy diving being part of the big, messy, complex product challenges. These are some of the most rewarding and I find it is where the most innovation tends to happen. Bring on the tough stuff.
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A few years ago we took on a project for Nasdaq’s MarketSite headquarters in Time Square. The ask was to reimagine a content system that would flow throughout their event space for all partner events big and small, from day to day relationship building moments to a large and celebratory IPO event. The screens that would display this content ranged from typical 55” screens in portrait mode to full presentation walls and everything in between.
Such differentiated breakpoints and the complexity of live scheduling content before and during an event made this project one of the most mind-bending and exciting I’ve worked on. It was also pretty incredible to see the space in person once our work was done and really feel the effects of our work around us.
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No matter the ask, I prefer to start every project with at least one representative from every discipline to discuss the goals of the project, foreseen challenges, any immediate thoughts and align on a path forward.
The more often the team is meaningfully collaborating, not just checking in on status, the better the work is and the more successful it will be. I expect my teams to push each other, hold each other accountable, and show an interest in all parts of the process, always trying to draw the line of understanding back to how it might affect their work.
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With AI and its quickly evolving capabilities being such a hot topic lately, I truly am most excited about the potential for it to help my teams to be more efficient with nailing the foundations of their work (audits, understanding data sets, creating site flows or user journeys) and spend more time innovating where it counts and where it will really resonate with the users of our products.
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I’m originally from Michigan (cue the holding up of my hand and pointing to exactly where — if you know you know), about 20 minutes outside Detroit. Before moving to LA, I lived in NYC for about 5 years and loved it.
I have a Golden Retriever rescue mix with a big personality, named Winnie. She has a lot of opinions, most of them are good.
At some point in the near future I hope to have a workshop to get back to making furniture and jewelry on the side.
